Tanya and Jerry Smith share their journey as entrepreneurs navigating an inflated economy
SOUTHAVEN, Miss — Near-record-high inflation has cast a shadow over this year's holiday shopping season for both shoppers and some businesses. Stil...
SOUTHAVEN, Miss — Near-record-high inflation has cast a shadow over this year's holiday shopping season for both shoppers and some businesses. Still, for some entrepreneurs, there is major growth. Mississippi-based owner Tanya Smith and her husband Jerry Smith expanded from an online-only business that started during the height of the COVID-19 pandemic to a full-scale brick-and-mortar store in Southaven. Two years ago, the Smiths founded 'Virtuous Soap Company' — a plant-based all-natural skincare and hygiene product store that's leaving nothing on the table.